– Not writing and optimizing content for SEO. There’s a huge missed opportunity to publishing a piece of content or creating a community focused hot sheet and having put little to no thought into search engine optimization or SEO. I mean, Google is constantly updating their ranking algorithm and while there are thousands of factors that they consider, there are only a few that have a really large impact so to increase your traffic over time and to get your content found by search engines it’s imperative that you prepare your written content and images with a search engine in mind. So the fix, make sure that you’re using only one H1 or header tag on an individual page. Use several H2 or H3 subheadings on each of your pages to separate content. Name your images with the key words or the title of your post and make sure to use short paragraphs that are one to three sentences only so that there’s plenty of white space because today Google considers readability and the user experience as a ranking factor now.
So for a guiding hand on each post and page that you create, install a WordPress SEO plugin like Yoast. They have a premium version that they’ll try to upsell you but most agents don’t need that, but Yoast will give you this helpful checklist and a set of tips to make your content more likely to rank on Google. (upbeat music) .